Earthmovers Magazine UK: "The Big Hitters of Instagram"

Fri 05 Jul 2019

Awesome Earthmovers seem to have a real magic formula for attracting a very large audience on all of their platforms and Instagram is no different with them currently having a following of 182k.

Awesome Earthmovers was initially founded as a You Tube channel in 2010 by the likeable Irishman Chris Maginnis and has since grown to a global audience of well over a million followers on his various platforms.

Thanks in part to that world-famous Irish charm, Chris manages to get some pretty exclusive access to jobsites and machines not only nationally but internationally too.

Missy (Melissa) Scherber is a very active Instagrammer and a lady who is very passionate about the industry.

She is the partner of Trevor Scherber and together they run T. Scherber Construction an excavation and demolition business in Minneapolis.

Missy Scherber does daily videos where she encourages her “Dirtfam” followers to get involved and to engage with the wider Instagram audience. With a following of over 15k Missy Scherber has also worked closely with Caterpillar who understand the power of strong social media influencers.